William IV, a notable bar and restaurant located in London, embarked on a 6-week project with Tudor Jones & Co to enhance their menu presentation. The project aimed to produce bespoke menu covers using specific colours and the finest materials to reflect the establishment’s upscale ambiance.

The project involved creating main menus, wine list menus, and bill folders using the finest Muirhead charcoal grey leather, chosen for its durability and luxurious appearance. A slim profile design was implemented without the use of foam, incorporating an elastic strap to neatly contain bespoke menu pages. These elements were designed to meet the aesthetic needs of William IV while ensuring practical usability.

The custom made leather goods significantly elevated the visual and tactile experience of the restaurant’s patrons, contributing to a reinforced brand identity and enhancing the overall dining ambiance. The client was particularly satisfied with the quality and craftsmanship, noting the menus as beautifully turned out and a notable upgrade from their previous menu presentations.

Tanya, from Bureau Design, the agency working with William IV, expressed her satisfaction with the project:

“I was really happy with the end result, as was the client! Having not gone through the process of ordering menus of this calibre before, I was very appreciative of your support and guidance. I think they turned out beautifully. I’m hoping to have some photos of them from the venue soon.”